Marsa
Sign inBook a 20-minute visitBook a visit
AI operations for Gulf freight forwarders

Send quotes in minutes. Catch costly mistakes before they happen.

Marsa is the AI back office for Gulf freight forwarders. It reads your emails, documents and invoices, prices quotes from your own rate sheets and flags errors. Your team approves every step. We set it up and run it for you.

Book a 20-minute visitMeet the crew
Data stored in the UAENothing sent without your approvalKeeps your current systems
Waiting for your decision3
Pricing Officer · drafted in 41 sAir, Dubai → Frankfurt · AED 5,816
Approve
Documentation OfficerB/L says 18,400 kg, packing list 18,040 kg
Accounts Payable OfficerInvoice total AED 2,150 above its lines
Median first reply to a quote request14 minillustration · sample data
07:30 · WhatsApp to the ownerYesterday: 41 shipments moved, 23 quote requests, 6 won. 3 decisions need you today.
Runs alongside the tools your team already uses
OutlookWhatsAppExcel
The problem

Your best people spend their day copying, checking and chasing.

Quotes go out hours later

Someone reads the email, opens the rate sheet, asks overseas partners, builds the price. The fastest forwarder often wins the job.

Documents are checked by eye

One swapped digit between the B/L and the packing list means amendment fees, customs holds and storage costs.

Supplier invoices are paid on trust

Totals that don’t add up, missing tax numbers, charges never billed to the customer. Nobody has time to check every line.

Meet the crew

Thirteen AI crew members, each with one clear job.

Every crew member assists one of your teams. They draft and check; your people decide.

Operations
Operations CoordinatorLinks every email and file to the right shipment
Documentation OfficerCross-checks B/Ls, invoices and packing lists
Shipment ControllerChases missing documents before they cause delays
Accounts Payable OfficerChecks supplier invoices and VAT, posts them
Chief of StaffSends the owner a brief every morning
Sales
Pricing OfficerPrices quote requests from your own rate sheets
Procurement OfficerGets and compares rates from overseas partners
Sales CoordinatorFollows up every quote and quiet customer
Customer Service OfficerAnswers your customers on WhatsApp, day and night
Finance and more
Cost ControllerFinds costs never billed to customers
Credit ControllerPolitely chases overdue customer invoices
Tender AnalystPrices big Excel tenders in hours, not weeks
Knowledge OfficerAnswers your staff’s process questions
Trust, built in

Every number shows where it came from.

The AI reads and writes. Prices come from your rate sheets through your margin rules, never invented. Your team sees the source of every field before approving.

The original email, with the words it used highlighted
A price breakdown line by line, with rate sheet and validity
Automatic checks: hazardous cargo, expired rates, margin floor
Every correction your team makes teaches the crew
Original request · 09:38

Hi, pls quote air freight DXB to Frankfurt, 3 pallets 120x80x100 cm, total 420 kg, spare parts, ready Thursday. Thanks

Priced draft · 41 seconds later4 checks passed
Chargeable weight480 kg
Option A · direct, 1 dayAED 6,692
Option B · via Doha, 2 daysAED 5,816
Approve & sendEdit
How it works

We build it, run it, and keep improving it.

No software to learn, no system to replace. The first crew member is live within 7 days.

1Free assessment20 minutes, in your office

A live demo on your own emails, and where AI would save you most.

2First crew member liveWithin 7 days

We start with the Documentation Officer. Forward your B/Ls, invoices and packing lists to one address. No IT approval, no system to connect.

3Add the rest of the crewOne by one

We import your rate sheets and connect your inbox. Each crew member is tested on last month’s real requests before it drafts live work. Your team is trained on site.

4Run and improveEvery month

We watch quality every week, send you a results report every month, and add improvements every quarter.

Packages

Start with operations. Grow from there.

CoreOperations, documents and invoices
Operations Coordinator
Documentation Officer
Shipment Controller
Accounts Payable Officer
Chief of Staff
Talk to us
GrowthRecommended
Everything in Core, plus sales
All 5 Core crew members
Pricing Officer
Procurement Officer
Sales Coordinator
Customer Service Officer
Book a visit
FullThe whole crew, including finance
All 9 Growth crew members
Cost Controller
Credit Controller
Tender Analyst
Knowledge Officer and system connection
Talk to us
Your data

Built for how Gulf businesses handle data.

Stored in the UAEYour data is stored in the UAE. The AI providers we use don't keep it for training.
You approve everythingNothing reaches a customer, carrier or your accounts without a person’s OK.
Every action loggedWho or what did each step, when, and from which document.
Never used for trainingYour data is not used to train AI models, and leaves with you if you go.

Questions owners ask us

Do we have to change our system?No. Marsa runs alongside whatever you use today, whether that’s CargoWise, Logi-Sys, Zoho Books or Excel. Approved work comes back as a file your system imports in one click, and where your system allows it, we connect it directly during setup.
What if the AI makes a mistake?Your team approves every draft and sees its sources. Prices are calculated from your rates, never made up.
How fast will we see results?The first crew member goes live within 7 days, and you get a results report every month.
Does it understand Arabic?Yes. The crew reads and writes Arabic emails and documents. The screens are in English.

See your own emails turned into quotes, in 20 minutes.

We come to your office in Dubai, run a live demo on your real requests, and show you where your crew would save the most.

nawfel@usemarsa.com